MARS PRIVACY POLICY

Last Updated: October 7, 2026

In order to ensure transparency and give you more control over your personal information, this privacy policy (“Privacy Policy”) governs how we, Mars Security Ltd. and Mars Security Inc. (together “Mars”, “we”, “our” or “us”) use, collect and store personal information that we collect or receive from or about you (“you”) in connection with www.marssec.ai (the “Website”) and the services provided by us (the “Services”).

We greatly respect your privacy, which is why we make every effort to provide a platform that would live up to the highest user privacy standards. Please read this Privacy Policy carefully, so you can fully understand our practices in relation to personal information. With respect to Israeli privacy law, you are not legally required to provide us with personal information, and the provision of your personal information is voluntary and is provided based on your free will and consent. However, please note that if you choose not to provide certain information, we may not be able to provide you with the full range of the Website or Services or respond effectively to your requests. Important note: Nothing in this Privacy Policy is intended to limit in any way your statutory rights, including your rights to a remedy or other means of enforcement.

Table of contents:

What personal information we collect, why we collect it, and how it is used
Customer Information
How we protect and retain your personal information
How we share your personal information
Your privacy rights
International transfers of personal information
Use by children
Interaction with third party products
Analytic Tools/Cookies
Contact us

This Privacy Policy can be updated from time to time and, therefore, we ask you to check back periodically for the latest version of this Privacy Policy. If we implement material changes in the way we use your personal information, in a manner that is different from that stated at the time of collection, we will notify you by posting a notice on our Website or by other means and take any additional steps as required by applicable law.

1. What personal information we collect, why we collect it, and how it is used

(i) We Process the Following Personal Information:

Personal information provided through the Services. We collect personal information that you voluntarily provide, such as your full name, email address, as well as any other information that you decide to provide us with. We also collect the contact and billing information of our customers.

Personal information provided through the Website. When you use the Website, we collect and process your full name, email address, job title, company name, business contact details and any other information you choose to provide when you interact with the Website.
When you are a candidate and decide to submit an application, we collect your full name, email address, telephone number, CV/resume and other information that you may submit and share with us.

Personal information automatically collected. We automatically collect certain information through your use of Mars' Services and Website, such as cookies, pixels, tracking technologies and similar identifiers (“Technologies”), your Internet protocol (IP) address, session metadata, user agent information, browser type, operating system, pages visited, session duration, referral source, and other information about your interaction with the Website.

Personal information from Other Sources. Mars may obtain personal information about you from other sources, including publicly or commercially available information and third-party platforms, partners and service providers. This may include business contact information relating to current or prospective customers, obtained from publicly available sources, in connection with Mars’s sales, marketing and business development activities.

Personal information you provide to us in person. For example, when you visit one of our exhibition booths or attend one of our events and you provide us with your contact details.

Personal information we collect from online interactions. For example, if you attend a webinar, contact us via social media or otherwise interact with our business, including as a representative of a current / prospective customer, supplier or partner, we track and make a record of those interactions, which may contain your contact details, such as full name, email address, messages and any other information that you decide to provide us with.

(ii) We process personal information for the following purposes:

To allow you to make use of our Website. We will use your personal information to allow you to make use of our Website, including, (i) if you request a demo, we will use your personal information to process and answer your request for a demo; (ii) to answer your questions and to allow you to communicate with us; (iii) to establish a business relationship; (iv) to send you newsletters; (v) to process your careers application and CV; (vi) to analyze your use of our Website and to improve our Website; and (vii) to customize your experience.

To provide you with the Services. We will use the personal information, including, without limitation, for the following purposes: (i) to provide you the Services and to process your requests; (ii) communicate with you about your use of the Services and for support purposes; (iii) fulfill any instruction and/or request made by you in the context of the Services; (iv) send you emails and notifications regarding certain features of the Services, including updates pertaining to your subscription and related to the Services we provide you with; and (v) to generally administer and improve the Services.

For Administrative Purposes. Mars uses your personal information (i) to respond to your questions, comments, and other requests for customer support, or information, including information about potential or future services; (ii) to provide you with the Services; (iii) for internal quality control purposes (including to obtain insights from our conversations with you, for example, in case we speak over the phone or in an online meeting); (iv) to send you our invoice and for billing purposes; (v) to establish a business relationship; and (vi) to generally administer the Services.

To Market our Website and Services. Mars uses personal information to market Mars Services. Such use includes (i) notifying you about offers and services that may be of interest to you; (ii) tailoring content, advertisements, and offers for you, including, targeting and re-targeting practices; (iii) conducting market research; (iv) developing and marketing new products and services, and to measure interest in Mars's Services; (v) other purposes disclosed at the time you provide information; and (vi) as you otherwise consent.

Security purposes. Some of the personal information mentioned in this Privacy Policy will be used for detecting, taking steps to prevent and prosecuting fraud or other illegal activity; to identify and repair errors; to conduct audits; and for security purposes. Personal information may also be used to comply with applicable laws, with investigations performed by the relevant authorities, law enforcement purposes, and/or to exercise or defend legal claims.

De-identified and Aggregated Information Use. In certain cases, we may anonymize, aggregate and/or de-identify part of the personal information and other information processed through the Services and further use such information for internal purposes, including, without limitation, to analyze and enrich threat intelligence, test, develop and improve the Services and related features, conduct research and development, and enhance our threat detection and security capabilities.

Cookies and Similar Technologies. We use Technologies to automatically collect information through the Website and Services, which in certain cases could be considered personal information. We use Technologies that are essentially small data files placed on your device that allow us to record certain pieces of information whenever you visit or interact with the Website and Services. You may be able to control certain cookies and similar technologies through your browser or device settings, or, through the Website’s cookie preference settings. Please note that disabling certain Technologies may affect the availability or functionality of the Website or Services.

(iii) The lawful bases we rely on for processing personal information are (if and when applicable):

The data subject has given consent to the processing of his or her personal information;

Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract;

Processing is necessary for compliance with a legal obligation to which the controller is subject; and/or

Processing is necessary for the purposes of legitimate interest.

2. Customer Information

2.1.

For the avoidance of doubt, Mars is processing Customer Information (as defined below) on behalf of the applicable customer. Therefore, the customer is the responsible party for the security, integrity and authorized usage of the customer personal information in the context of the Services and also for obtaining consents, permissions and providing any required data subject rights and fair processing notices required for the collection and usage of such information. The customer is solely responsible for ensuring that the use of the Services is permitted under the applicable laws and jurisdictions. If you have any questions, please contact the customer directly.

2.2.

Mars has a contractual relationship with its customers. In the context of Mars' Services, the customer can decide which information, including personal information contained in customer logs and metadata (“Customer Information”), the customer will allow Mars access to. To the extent we process Customer Information on behalf of a customer, such processing is governed by our agreements with that customer, and the customer is responsible for providing appropriate notices to individuals and for responding to requests to exercise data subject rights. If you have any questions related to Customer Information processed on behalf of a customer, please contact that customer directly.

3. How we protect and retain your personal information

3.1.

Security. We have implemented and maintain reasonable technical, organizational and security measures designed to protect your personal information. However, please note that we cannot guarantee that the personal information will not be compromised as a result of unauthorized penetration of our servers. As the security of information depends in part on the security of the computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords, please make sure to take appropriate measures to protect this information.

3.2.

Retention of your personal information. Your personal information will be stored until we delete our records, and we proactively delete it, or if you send a valid deletion request. Please note that in some circumstances we store your personal information for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, (ii) for us to have an accurate record of your dealings with us in the event of any complaints or challenges, and/or (iii) if we reasonably believe there is a prospect of litigation relating to your personal information or dealings.

4. How we share your personal information

We share your personal information as follows:

4.1.

The personal information Mars gathers is shared with our partners and other third parties.

4.2.

We also share personal information about you with our affiliated companies.

4.3.

We use third party service providers to process your personal information for the purposes outlined above, including, without limitation:

4.3.1.

With cloud service providers for hosting purposes;

4.3.2.

With websites and web content creation platforms in order to help us manage our Website;

4.3.3.

With email providers, sales, marketing, CRM and other similar communications tool providers;

4.3.4.

With artificial intelligence tools and features; and

4.3.5.

With analytic companies, in order to help us understand and analyze information we collect in accordance with this policy.

4.3.6.

With business operations, productivity and knowledge management service providers.

4.4.

To the extent necessary, with regulators, courts, banks or competent authorities, to comply with applicable laws, regulations and rules (including, without limitation, federal, state or local laws), and requests of law enforcement, regulatory and other governmental agencies or if required to do so by court order, as well as for internal compliance procedures and to protect the safety, security, and integrity of Mars, our Services, customers, employees, property, and the public. We may use or disclose the personal information we collect in order to ensure that our users are complying with all applicable aspects of our policies.

4.5.

We may disclose personal information to our lawyers, accountants, auditors and other professional advisors where necessary to obtain legal or other advice or otherwise protect and manage our business interests;

4.6.

We may use or disclose the personal information to investigate, prevent, or take action regarding illegal activities, suspected fraud, cybersecurity threats, situations involving potential threats to the physical safety of any person, violations of this policy, or as otherwise required or allowed by law and regulations;

4.7.

If, in the future, we sell or transfer, or we consider selling or transferring, some or all of our business, shares or assets to a third party, we will disclose your personal information to such third party (whether actual or potential) in connection with the foregoing events (including, without limitation, our current or potential investors). In the event that we are acquired by, or merged with, a third party entity, or in the event of bankruptcy or a comparable event, we reserve the right to transfer, disclose or assign your personal information in connection with the foregoing events.

4.8.

Where you have otherwise provided your consent to us for sharing or transferring your personal information.

5. Your privacy rights

5.1.

The following rights (which may be subject to certain exemptions or derogations) shall apply to certain individuals (some of which only apply to individuals protected by specific laws):

You have the right to withdraw consent to the processing, where consent is the basis of processing.

ii.

You have the right to access the personal information that we hold and request further details about how we process it, under certain conditions.

iii.

You have the right to demand rectification of inaccurate personal information about you. We will promptly correct any information found to be incorrect.

iv.

You have the right to object to unlawful data processing under certain conditions.

You have the right to the erasure of past data about you (your “right to be forgotten”) under certain conditions.

vi.

You have the right to demand that we restrict the processing of your personal information, under certain conditions, if you believe we have exceeded the legitimate basis for processing, the processing is no longer necessary, or if you believe your personal information is inaccurate.

vii.

You have the right to data portability of personal information concerning you that you provided us with in a structured, commonly used, and machine-readable format, subject to certain conditions.

5.2.

You can exercise your rights by contacting us at legal@marssec.ai. You may use an authorized agent to submit a request on your behalf if you provide the authorized agent written permission signed by you. To protect your privacy, we may take steps to verify your identity before fulfilling your request. Subject to legal and other permissible considerations, we will make every reasonable effort to honor your request promptly in accordance with applicable law or inform you if we require further information in order to fulfil your request. When processing your request, we may ask you for additional information to confirm or verify your identity and for security purposes, before processing and/or honoring your request. We reserve the right to charge a fee where permitted by law, for instance if your request is manifestly unfounded or excessive. In the event that your request would adversely affect the rights and freedoms of others (for example, would impact the duty of confidentiality we owe to others) or if we are legally entitled to deal with your request in a different way than initial requested, we will address your request to the maximum extent possible, all in accordance with applicable law.

5.3.

Marketing emails - opt-out: You may choose not to receive marketing emails from us by using the unsubscribe or other opt-out mechanism made available through the relevant communication or outreach platform, where available. Any such opt-out request will be processed within a reasonable time and in accordance with applicable law.

6. International transfers of personal information

In order to run our business and provide our Website and Services to you, we transfer personal information to certain countries around the world, including to our affiliates and service providers, many of whom are located outside of your jurisdiction. Therefore, your personal information may be processed in countries with privacy laws that are different from privacy laws in your country. Whenever we make such transfers, we will use commercially reasonable efforts to implement an appropriate level of protection to your personal information by implementing at least one of the following safeguards:

making sure the destination country has been deemed to provide an adequate level of protection for personal information; and/or

ii.

by executing data onward transfer instruments such as data processing and protection agreements.

7. USE BY CHILDREN. We do not offer our products or services for use by children and, therefore, we do not knowingly collect personal information from, and/or about, children under the age of 18. If you are under the age of 18, do not provide any information to us without the involvement of a parent or a guardian. In the event that we become aware that you provide personal information in violation of applicable privacy laws, we reserve the right to delete it. If you believe that we might have any such information, please contact us at legal@marssec.ai.

8. INTERACTION WITH THIRD PARTY PRODUCTS. We enable you to interact with third party websites, mobile software applications and products or services that are not owned, or controlled, by us (each, a “Third Party Service”). We are not responsible for the privacy practices or the content of such Third Party Services. Please be aware that Third Party Services can collect personal information from you. Accordingly, we encourage you to read the terms and conditions and privacy policies of each Third Party Service.

9. Analytic Tools/Cookies

Google Analytics. The Website uses a tool called “Google Analytics” to collect information about use of the Website. Google Analytics collects information such as how often users visit this Website, what pages they visit when they do so, and what other websites they used prior to coming to this Website. We use the information we get from Google Analytics to maintain and improve the Website and our products. We do not combine the information collected through the use of Google Analytics with information we collect. Google’s ability to use and share information collected by Google Analytics about your visits to this Website is restricted by the Google Analytics Terms of Service, available at https://marketingplatform.google.com/about/analytics/terms/us/, and the Google Privacy Policy, available at http://www.google.com/policies/privacy/. You may learn more about how Google collects and processes data specifically in connection with Google Analytics at http://www.google.com/policies/privacy/partners/. You may prevent your data from being used by Google Analytics by downloading and installing the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout/.
Base44. We use Base44's built-in analytics tool to understand how the Website is used. This includes tracking traffic to the Website, the pages visited and the country from which visitors access the Website, as well as tracking certain actions taken on the Website, such as viewing a specific page. Base44 may be exposed to technical data and identifiers relating to your visit, such as your IP address, device type and location. Base44 processes this information on our behalf, in accordance with its terms of service (available at: https://base44.com/terms-of-service).
We reserve the right to remove or add new analytic tools, cookies, pixels and other tracking technologies.

10. CONTACT US. If you have any questions, concerns or complaints regarding our compliance with this notice and the data protection laws, or if you wish to exercise your rights, we encourage you to first contact us at legal@marssec.ai.

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